Digital Marketing Strategy 101

The Dubai presentation at the Expo 2020 bid just ended. Her Excellency Reem Al Hashimy presented at Paris. What she said... 

I am now delivering what is likely to be one of the most important speeches of my life. This bid has touched all of us.

The expo team that we assembled in 2011 is still with you today. we will endeavor to give the world an exquisite and memorable Expo. we will endeavor to give the world an authentic portrait of a fast moving world in 2020. we will give Expo 2020 the recognition it deserves.

I hope you have been touched by the spirit of our young country. We have pioneered the concept of one pavilion-one nation.

Big One: Dubai Expo 2020 will be the first carbon neutral mega-event!

Connecting Minds, Creating the Futures' is not just a theme. My generation has been inspired by our forefathers, they have entrusted us with a city that is capable of hosting the world. It is now our turn to hand over this legacy to the next generation. The UAE is a model of openness and stability. The world expo has inspired us and made us stronger.

In one of the first visible moves towards Dubai Smart City, telecom provider du and Emaar have joined hands to provide free wifi access across the entire length of Mohammad Bin Rashid Boulevard in Downtown Dubai. This means that visitors to one of Dubai's top attractions will enjoy free wireless connectivity across the entire 3.5-km-long Mohammad Bin Rashid Boulevard, the bustling heart of the community. Salut!

The initiative follows the ‘Smart City’ project announced by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, UAE Vice-President and Prime Minister and Ruler of Dubai, with the objective of providing all Dubai residents with high speed internet in public places and ‘live’ services and information. Dubai Mall already has free wifi across its entire footprint, and now, even outside, connectivity and smart access to all things online will be free.

Earlier this week Dubai Police launched their app for iPhone and Android, and it is a clever little gem that every smartphone enabled Dubai resident should get. This and other useful apps will be accessed free ion the Dubai Downtown area from today.

Othman Sultan, Chief Executive Officer of du, said: “Today’s announcement marks a definitive step towards realising the vision of His Highness Shaikh Mohammad for Dubai as a progressive and global Smart City like no other. Achieving this vision is a collaborative effort; our role as a telecom company is to leverage technology to more convenience, more fun and more happiness for people, anytime, anywhere, in a more connected world. The investments we have made in a future-proof network infrastructure are designed to cater to the future needs of our customers and meet the aspirations of a Smart City at large.”

Expo 2020 is all about the world coming together to expose and share the best of each country's culture and capabilities. But Dubai is already home to more than 200 nationalities, living together to create and produce a positive and happy living environment. This is why we believe Dubai will make an excellent partner to host Expo 2020, and along the way bring to life its vision of 'Connecting Minds, Creating the Future'.

Lowe MENA – one of Dubai's top creative driven ad agencies created a beautiful support YouTube video – voicing an united, multi-nationality support for Dubai's bid for the Expo 2020. 



And here is the beautiful official bid film...